You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract After Jumping the Gun Last Year, Target Pushes Back Holiday-Campaign Launch TV Ads to Promote Thanksgiving, Cyber Monday for the First Time By Natalie Zmuda, Published on October 23, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.